INTRODUCTION
When you think of a tattoo, what comes to mind? An anchor? Maybe a heart for mom? How about some eyeliner and a full set of eyebrows? It may seem like a stretch, but it's true: the same procedure used to tattoo a sailor's arm could reduce your cosmetics budget by half and eliminate smudged makeup forever.

Permanent makeup, also known as cosmetic tattooing, micropigmentation, and dermapigmentation, is a way of inserting pigment into skin's dermal layer (the layer between the permanent base layer and the constantly changing top layer) to provide a safe and artful alternative to traditional makeup, as well as to enhance or correct problematic features. Over 100,000 men and women nationwide have taken advantage of this procedure, including celebrities such as Elizabeth Taylor, Dolly Parton, and Raquel Welch.

When performed correctly, permanent makeup involves minimal pain and meets the needs of a varied client base. People who are physically unable to apply makeup, who are allergic to cosmetics, who suffer from skin disorders, or who have too many time demands in their lives--all have benefited from permanent makeup.

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